People have worked together, learned together, and made buying decisions together for centuries. What makes social a hot topic today is that light mobile tools and vast digital networks extend our access and conversations with all our connections—in our workplaces, our communities, and online.
The Rise of Social Everything
Within five years, I predict, the word social will seem as clichĂ© as synergy feels now. Social connection will be like a dial tone, something we once expected to hear and now don’t bother listening for as we dial. What