People have worked together, learned together, and made buying decisions together for centuries. What makes social a hot topic today is that light mobile tools and vast digital networks extend our access and conversations with all our connections—in our workplaces, our communities, and online.
Within five years, I predict, the word social will seem as cliché as synergy feels now. Social connection will be like a dial tone, something we once expected to hear and now don’t bother listening for as we dial. What