Social Business by the Numbers

Only 12% of companies believe they use social media effectively.

Seeking the source of a specific statistic that I included in a talk? In followup to my list of websites with data relevant to social business, many people have asked for pointers to interesting data about social media, social business, and engagement. While it’s easy to think of social business as social media-like tools for use inside [...] Read more →

Social Media Demographics: Who Uses Which Sites?

Social Media Demographics from Flowtown

Numerous social media sites have witnessed explosive growth of their user bases in the last several years, but it’s a known fact that the type of user a site attracts varies greatly. Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? This [...] Read more →