Freestyle Learning

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In 2009, Coca Cola set out to refresh the way soda was dispensed at restaurants such as McDonalds and Moe’s. It aimed to put choice in customers’ hands. It intended to empower its customer with the act of artistry. Designed with the automaker Ferrari, Coca Cola introduced Freestyle; a sleek new approach to do more [...] Read more →

Tools I Use

Social Media Heart Collage

Yesterday I participated in two fabulous webinars, each with a different focus, yet both with social learning themes. During each I was asked about some of the tools I use personally to get the most from social media–and ultimately learn as much as I can. Because the names flew by fast, here’s a recap of [...] Read more →

Resolution: This Year Create a Stronger, Smarter Organization

thomashawk-fireworks4

With this new year, you may be looking frantically for a new way to improve your organization’s competitiveness, talent, staying power, and smarts. You’re not alone. When senior leaders of a giant materials manufacturer realized their people were not innovating as quickly as the market demanded–and slower than competitors–they assumed replacing several hundred people was a logical [...] Read more →

Social Business by the Numbers

Only 12% of companies believe they use social media effectively.

Seeking the source of a specific statistic that I included in a talk? In followup to my list of websites with data relevant to social business, many people have asked for pointers to interesting data about social media, social business, and engagement. While it’s easy to think of social business as social media-like tools for use inside [...] Read more →